Imagination consumes a lot of coffee.
Here are some thoughts and musings that required copious amounts of the morning bean. So grab yours and dive right in.
ROI, KPIs and Other Scary Acronyms: A Brand Consultant’s Cheat Sheet for Skeptical CEOs
Ads rent attention; branding rewires memory. Put ₹1 into branding telling the right story and you don’t just track ROI—you watch price resistance evaporate, talent chase you, and investors add zeroes before they blink.
Why Your Brand Architecture Matters More Than Mumbai Traffic Signals
Brand architecture is the traffic plan that keeps your portfolio from turning into Mumbai’s Monday-morning gridlock. Get the lanes painted, the signboards up, and every logo stops honking at the same consumer—suddenly your marketing budget feels like an expressway instead of a car park.
